so young backpacks

so young backpacks

SoYoung is not about diaper bags, or lunch boxes or any product, for that matter. It is about inspiration and courage. It’s about having an idea and then, however scary, taking the next step and the next step, until it blossoms into a reality. And the self-empowerment that comes from this process. The message from the founder Catherine Choi is clear...without struggle, we don’t grow, learn or assign meaning to much. 

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